land&water, formerly Watergate Bay Elements, is a bath and body brand which grew from time spent on the threshold between sea and lake; cliff and shore. Founder Pix Ashworth set out to capture the essence of this space with a small-batch philosophy, built on craftsmanship, chemistry and commitment.

We developed a clear strategy, a new name and brand narrative, and translated this into a visual identity which flows across every touchpoint. Ultimately taking the product line from an in-house acquisition to a national retail stage with listings in Fenwicks and online giant Sephora.

Film   Tim Laing

Photography   Rhona McDade
Printing   Park Lane Press

Painting  Sarah Woods