Dick Pearce & Friends are the original UK surf co, founded in the early 60s from a garden shed, shaping and steam-bending plywood surf craft for the British public as they embraced the beach as a place of respite and vacation.

Sixty years on the company remains, celebrating the timeless joy of surfing as the ancient Polynesians intended: without the fuss, with all the fun. This ethos is the driving force behind their mission: (To) Strengthen British surf culture, make wave riding accessible to all ages and genders, and popularise a sustainable wave-riding product. How to unite these noble goals? Create a lovable mascot who loves the planet as much as the sport.

Services:

Brand Identity

Brand Strategy

Illustration
Animation

Campaign Design

Product Design

Packaging

Website Design

Credits:

Photography Evie Johnstone