From a solo hole-in-the-wall pasty shop, to a hub on 54 high streets across the UK. Cornish Bakery approached us at a critical moment, seeking clarity as they prepared to scale into high streets which had been decimated by the pandemic.

We invigorated the brand and identified its culture with an engaging strategy, putting product centre stage. With a new vision in place, we stripped back and modernised the visual identity, challenging high-street conventions where complex messaging is often the norm.

Photography   Rhona McDade

Photography Elliott White